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Logo Development, Website Redesign & Development
4/29/2025
Small (up to $500,000); Medium ($500,000 - $1,500,000); Large ($1,500,000 - $2,500,000)
Montgomery, Alabama
Alabama Department of Workforce
Buyer seeks to develop a strong workforce brand to activate Alabama citizens for employment. The project includes creating a unified workforce brand, website, and recruitment strategy for the State of Alabama. The campaign must help connect job seekers to employment opportunities and career pathways. Deliverables include logo development, website design, strategic outreach plans, and comprehensive marketing across multiple platforms. The campaign must be completed by October 1, 2025.
- 4/7/2025 - Issue RFP
- 4/15/2025 - Deadline for Written Comments and Questions
- 4/18/2025 - Post Responses to Written Comments and Questions
- 4/29/2025 - Proposal Due Date
- 5/5/2025 - Evaluation of Proposals
- At least five years experience in branding and marketing
- Experience developing and implementing a brand, website, outreach, and recruitment strategy
- Experience working with state or local government agencies
- Proven capability to stay on budget and meet deadlines
- Develop a single workforce brand with logo, slogan, and visual identity
- Design and develop a comprehensive website for the department
- Create branding templates for various media and communication materials
- Build a content management system for website updates
- Develop a strategic grassroots outreach plan
- Create a comprehensive career recruitment strategy
- Execute targeted marketing campaigns across multiple platforms
- Produce promotional materials and signage for career centers
- Arrange and execute all necessary media buys
- Design mobile-responsive web functionality