Visit Florida

Buyer is seeking media vendors to create sanctioned print cooperative advertising programs for Florida tourism businesses. Buyer requires vendors to provide discounted advertising rates (minimum 25% off published rates) that businesses cannot obtain independently. Vendors must manage all program costs and secure participation from tourism partners. The programs must align with buyer's advertising strategy targeting specific audience segments primarily in the domestic U.S. market.

• 4/1/2025 - RFP Issue Date
• 4/28/2025 - Proposal Due Date
• 5/15/2025 - Vendor Notification
• 5/31/2025 - Sales Materials Approval Deadline
• 6/30/2025 - Business Partner Registration Deadline

• Media vendor for print publications
• Ability to provide minimum 25% discount from published rate
• Must become a Business to Business Partner

• Create advertising opportunities for Florida tourism businesses
• Provide minimum 25% discount from published advertising rates
• Offer additional discount for VISIT FLORIDA Marketing Partners
• Directly sell cooperative advertising to tourism partners
• Display official 'in partnership with VISIT FLORIDA' logo on materials
• Secure participation from Florida tourism businesses
• Submit sales materials for approval by May 31, 2025
• Display advertising opportunities on VISIT FLORIDA's Marketing Planner
• Provide proof of program section for review before publication
• Provide list of participating Partners with insertion orders
• Include only Florida images with photo credits
• Brand all program materials as VISIT FLORIDA
• Align with at least one VISIT FLORIDA advertising strategy
• Target specific audience segments like families or winter sun seekers
• Focus primarily on Domestic U.S. market, especially East of Mississippi
• Exclude real estate, timeshares, and competitive destinations from ads
• Become a Business to Business Partner by June 30, 2025
• Submit program overview including target audience and markets
• Provide digital components as added-value with print opportunities
• Maintain proposed rates through June 30, 2026