USDA PCSC: Pecan and Specialty Crop Marketing Development

The Chickasaw Nation

Buyer seeks qualified marketing firms to develop a four-year comprehensive marketing plan for native pecans and specialty crops grown using climate-smart commodities. The project is funded by a USDA Natural Resources Conservation Service grant to expand climate-smart native pecans and specialty fruit and vegetable markets. The selected contractor will develop two strategic marketing campaigns focusing on watershed-based best management practices and climate-smart products. The marketing plans will be evaluated annually by a Marketing Advisory Team.

• 3/31/2025 - RFP issued
• 3/31/2025 - Q&A period begins
• 4/14/2025 - Q&A period ends
• 4/28/2025 - Proposal Due Date
• 4/29/2025 - RFP evaluation begins

• Develop four-year marketing plans for native pecans and specialty crops
• Conduct needs assessment with Marketing Advisory Team
• Assess customer needs and product availability in local market
• Survey customer demands and best communication strategies
• Evaluate product partners capabilities and needs
• Develop short and long-term marketing objectives
• Create SWOT analysis tool for partners, farmers, and customers
• Develop robust website promoting product value proposition
• Create cohesive branding platform across all channels
• Incorporate climate-smart practices messaging into marketing materials