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Sumter Transit Network Identity & Brand Update
City of Sumter
Buyer seeks a consultant to develop a comprehensive new visual identity to support the transit agency's mission in the Sumter metro area. The goal is to create a unique brand identity for Sumter's transit service, including logo development, brand architecture, and visual identity marks. The project aims to position transit as a vital public service with accessible and recognizable branding that appeals to next-generation riders. This project is funded by federal-aid funds provided by FHWA and FTA.
- 4/14/2025 - Deadline for Questions
- 4/16/2025 - Answers Posted
- 4/28/2025 - Proposal Due Date
- Develop comprehensive visual identity for Sumter transit service
- Review local policies and planning documents
- Conduct community engagement to inform design elements
- Create master brand logo for Sumter area transit
- Develop bus branding and stop signage designs
- Design color palette, typefaces, and iconography
- Create schedule templates and marketing materials
- Develop identity standards manual and guidelines
- Create PowerPoint templates and business collateral
- Produce final report synthesizing project results
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