Alabama Industrial Development Training

Buyer seeks an Alabama-based marketing firm to develop a comprehensive campaign promoting STEM Learning Ecosystems across Alabama. The campaign will raise awareness about STEM Ecosystem activities, impact, reach, and participation. Buyer requires services including marketing strategy, media planning, public relations, and multimedia production. The campaign should drive target audiences to a landing page and generate interest in STEM Learning Ecosystems.

• 4/9/2025 - Issue Date
• 4/21/2025 - Deadline for Questions
• 4/28/2025 - Deadline for Answers
• 4/28/2025 - Proposal Due Date

• Experience working with various membership bodies to engage stakeholders
• Experience providing marketing, advertising, and strategy services
• Experience in graphic design, photography, and videography services
• Experience with digital advertising and public relations
• Proper authorizations, permits, licenses, and certifications
• Equal employment opportunity and non-discrimination policy

• Develop comprehensive marketing plan for STEM Learning Ecosystems
• Create and maintain landing page supporting strategic program goals
• Manage paid search campaigns through Google AdWords
• Coordinate paid social media across LinkedIn, Facebook, Instagram, X
• Manage display/banner advertising and retargeting
• Develop and distribute press releases to media outlets
• Provide photography and videography for 18-20 STEM Ecosystem events
• Produce 3-4 long-form and 10-20 short-form videos
• Deliver monthly performance reports with quantitative and qualitative data
• Facilitate interviews, media appearances, and press opportunities