San Jose State University

Buyer seeks a qualified digital marketing agency to manage paid digital marketing and advertising campaigns for university-wide initiatives. The selected partner will serve as the university's digital agency of record under a three-year Master Agreement. Buyer requires an agency with expertise in higher education marketing at a national level that can deliver exceptional customer service, advanced reporting, and successful enrollment-focused campaigns targeting diverse prospective student audiences.

• 4/11/2025 - RFP Open Date
• 4/25/2025 - Proposal Due Date

• Comprehensive understanding of higher education sector needs
• Demonstrated experience in paid digital marketing campaigns
• Proven history of executing successful enrollment-focused campaigns
• Ability to deliver exceptional customer service

• Manage paid digital marketing campaigns for university-wide initiatives
• Develop advertising strategies targeting diverse prospective student audiences
• Provide advanced reporting dashboards for campaign performance
• Execute campaigns aimed at achieving enrollment goals
• Serve as the university's digital agency of record
• Deliver exceptional customer service to university stakeholders
• Apply expertise specific to higher education marketing needs
• Implement national-level digital marketing strategies
• Create targeted messaging for diverse student demographics
• Optimize campaign performance based on enrollment metrics