Rhode Island Commerce Corporation

Buyer seeks qualified firm(s) to develop and implement Rhode Island's tourism brand through public relations, advertising campaigns, and media buying services. The firm(s) will provide strategic media planning, content creation, social media development, and digital services. Services include copywriting, creative content development, and research and analytics on all marketing efforts. The results will benefit local businesses and Destination Marketing Organizations by increasing tourism revenue and employment.

• 4/16/2025 - Question Deadline
• 4/18/2025 - Answers Posted
• 4/25/2025 - Proposal Due Date
• 7/1/2025 - Contract Start

• Account manager with ten years experience working with domestic travel media
• Strong reputation for excellent public relations and advertising work
• Established relationships with national travel and lifestyle media
• Knowledge of latest trends in advertising, PR, and digital marketing
• Exceptional writing and communication skills

• Develop public relations strategy and media relations initiatives
• Create comprehensive advertising campaigns across multiple channels
• Manage digital advertising media buying and optimization
• Develop and implement social media strategy and content
• Negotiate and execute strategic media plans
• Conduct research to understand target audience
• Provide measurement plans and analytics for marketing efforts
• Secure and collaborate with content creators and influencers
• Create and distribute relevant media materials and messaging
• Cultivate promotional and strategic partnerships