Media Strategy Development And Execution

University Of Nebraska At Omaha

Buyer seeks a qualified agency to develop and execute a media strategy that enhances awareness of the institution and drives prospective student leads to specific units and programs. The strategy should strengthen the university's overall reputation with a targeted approach to key audiences. Buyer requires media planning, purchasing, placement, management, optimization, and detailed performance reporting. Creative content will be provided by buyer unless otherwise agreed upon.

• 3/24/2025 - Issue Date
• 4/8/2025 - Questions Deadline
• 4/10/2025 - University Responds To Questions
• 4/24/2025 - Proposal Due Date

• Develop comprehensive media strategy targeting prospective students
• Create audience targeting recommendations for specific units and programs
• Plan, purchase, place and manage media campaigns
• Optimize media performance throughout campaign duration
• Provide detailed ROI reporting on media spend
• Conduct media planning for metropolitan university positioning
• Enhance institutional awareness through strategic media placement
• Generate prospective student leads through targeted campaigns
• Strengthen university's overall reputation through media strategy
• Deliver regular performance reports with improvement recommendations