Georgia College & State University

Buyer seeks a creative design consultant to develop visual identity and produce marketing materials for undergraduate admissions. The project involves two phases: establishing an overall visual brand identity, and producing specific recruitment materials including viewbooks, brochures, and digital assets. Deliverables will be needed in three batches with specific deadlines in August, September, and October 2025. The goal is to create compelling visual aids that help recruit academically qualified students to the university.

• 4/24/2025 - Proposal Due Date
• 8/1/2025 - Delivery of first set of materials
• 9/1/2025 - Delivery of second set of materials
• 10/1/2025 - Delivery of third set of materials

• Experience developing institution-wide brands for higher ed clients
• Experience with research via focus groups and surveys
• Experience analyzing competitive landscape for higher ed differentiators
• Successful creative outputs for higher ed clients
• Team members with 5+ years higher ed experience
• Ability to deliver all native, editable design files

• Develop visual identity system based on brand specifications
• Create design templates for brochures and web/social media
• Design viewbook and recruitment marketing materials
• Produce and distribute undergraduate admissions materials
• Translate roadpiece into Spanish
• Create variable data postcards with mailing services
• Develop creative formats for mascot head cutouts
• Design distinctive materials to compete with aspirational universities
• Deliver all native, editable design files
• Implement market research findings into visual designs