West Liberty University

Buyer seeks a partner to drive recruitment efforts through a student search solution and personalized marketing strategy. Buyer wants to identify, engage, and enroll prospective students using a comprehensive approach that integrates with existing systems. The project aims to address declining enrollment by targeting high school students and their parents, while leveraging data analytics.

• 4/9/2025 - Questions Submission Deadline
• 4/15/2025 - Addendum Issued
• 4/23/2025 - Bid Opening Date
• 4/23/2025 - Proposal Due Date

• Must provide three case studies demonstrating program impact
• Must provide three references, one from Higher Education Institution

• Develop student search solution and personalized marketing strategy
• Leverage advanced data analytics to identify potential students
• Create campaign materials that capture the university's brand
• Identify parent contact information and engage them early
• Manage digital advertising on social media channels
• Provide print, video, and digital advertising collateral
• Make data-informed recommendations for list purchases
• Target high school sophomores and juniors with multi-year strategy
• Use real-time analytics to improve recruitment strategy
• Coordinate campaigns across mobile, tablet and desktop devices