Lexington-Fayette Urban County Government

Buyer seeks a firm to develop and implement a comprehensive gun violence prevention campaign. The campaign will utilize the existing 'It Counts' brand guidelines. Buyer anticipates that firms may need to partner with other entities to provide all required services including print, video, digital and social media components. The campaign aims to reduce gun violence through strategic messaging and community engagement.

• 4/9/2025 - Issue Date
• 4/16/2025 - Questions Deadline
• 4/23/2025 - Proposal Due Date

• Create messaging for gun violence prevention campaign
• Develop video content for social media platforms
• Design print materials following It Counts brand guidelines
• Implement social media strategy across multiple platforms
• Coordinate digital advertising campaign
• Produce public service announcements for broadcast media
• Create targeted outreach materials for high-risk communities
• Develop metrics to measure campaign effectiveness
• Manage community engagement events
• Coordinate with local stakeholders and partner organizations