Florida Fish and Wildlife Conservation Commission

Buyer seeks a contractor to provide effective educational, outreach, and advertising campaigns across various media platforms. Buyer requires strategic planning and media buying services targeting specific audiences for their conservation programs. The contractor will research media opportunities, develop strategies, negotiate placements, and provide post-campaign analysis for various conservation education initiatives.

• 4/2/2025 - Non-Mandatory Pre-Proposal Conference
• 4/9/2025 - Deadline for Questions
• 4/16/2025 - Anticipated Responses to Questions
• 4/23/2025 - Proposal Due Date
• 4/28/2025 - Evaluation Period Start
• 5/12/2025 - Evaluation Period End
• 5/19/2025 - Anticipated Date of Intended Award

• Must have physical address and operational office in Florida
• Must be registered in MyFloridaMarketPlace system
• Must be registered in Sunbiz system if applicable

• Research media opportunities in targeted markets
• Develop strategic media buying plans
• Negotiate with media for best placement value
• Place advertising across multiple platforms
• Review and reconcile all advertising affidavits and invoices
• Provide post-analysis reports on campaign effectiveness
• Execute diverse media buys across TV, radio, print, digital
• Target specific audiences with demographic strategies
• Manage placement on social media advertising platforms
• Ensure cost-effective media buys for state programs