City Park Conservancy

Buyer is seeking a qualified marketing and advertising agency to develop and implement a comprehensive three-year marketing strategy. The selected agency will evaluate existing marketing efforts, enhance brand visibility, optimize digital platforms, and implement data-driven strategies. The work will focus on increasing community engagement and driving visitors from local, regional, and tourism markets to support the 1,300-acre public park in New Orleans.

• 3/31/2025 - RFP Release
• 4/11/2025 - Questions Deadline
• 4/16/2025 - Responses to Questions
• 4/23/2025 - Proposal Due Date
• 4/28/2025 - Interviews (if needed)
• 5/2/2025 - Final Selection

• Developing multi-year marketing strategies with measurable impact
• Experience working with cultural institutions or tourism agencies
• Expertise in website optimization, SEO, social media
• Proven success in media planning and digital advertising
• Experience in community outreach and stakeholder communications
• Expertise in Google Analytics and conversion tracking

• Conduct in-depth assessment of current marketing initiatives
• Create comprehensive three-year marketing strategy with defined KPIs
• Develop data-driven audience segmentation strategies
• Assess and refine brand strategy across all facilities
• Evaluate and enhance digital presence and engagement
• Implement SEO strategies and digital advertising campaigns
• Conduct comprehensive audit of organization's website
• Optimize Google Analytics and performance tracking
• Develop cross-promotional partnerships and media sponsorships
• Provide recommendations on staffing structure and training needs
• Develop local, drive-market, and tourism audience strategies
• Create secondary identity systems for specific facilities
• Enhance eCommerce functionality to increase conversion rates
• Establish reporting framework tailored to CPC's priorities
• Provide implementation roadmap prioritizing quick wins and long-term strategies