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Agency of Record and Media Buying Services
4/22/2025
$6.5 million for paid media placement, excluding agency fees
Reno, Nevada
Reno-Sparks Convention & Visitors Authority
The buyer seeks an Agency of Record and media buying partner to develop and execute brand strategy and paid media initiatives. The buyer wants a creative agency to provide oversight of brand strategy implementation across all channels. Services include creative development, audience targeting, media buying, and analytics. The buyer aims to drive visitation to the Reno Tahoe area through innovative marketing campaigns.
- 3/27/2025 - Question Submission Deadline
- 4/1/2025 - Response to Questions Due
- 4/22/2025 - Proposal Due Date
- 5/1/2025 - Interviews of Finalists
- 5/22/2025 - Contract Recommendations to Board
Refer to RFP
- Develop and execute innovative brand, creative and media buying strategies
- Provide strategic account planning and strategy development
- Develop cross-channel marketing and advertising programs to drive visitation
- Build relationships with media partners to maximize ROI
- Use media research and data analytics for performance-driven decision making
- Collaborate with third-party marketing partners and platforms
- Provide creative services including video, social, digital content production
- Manage budget and optimize media investments
- Develop integrated full-funnel performance analytics
- Present strategies to key stakeholders and board members
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