Branding, Marketing, Advertising, and Recruitment Services

University of West Florida

Buyer is soliciting professional qualifications submittals from qualified firms to establish multi-year, non-exclusive agreements to provide marketing and advertising services. Services include recruitment-focused digital marketing, brand development, general marketing, and media planning. Buyer seeks to elevate awareness of its institutional brand, create measurable interest, and develop inspiring communications to move people to action.

• 3/28/2025 - Question Deadline
• 4/3/2025 - Estimated Response to Questions
• 4/17/2025 - Proposal Due Date
• 5/20/2025 - Estimated Notice of Intent to Award

• Must have at least five years of experience consulting on higher education industry
• Must provide own cameras, software, computers, and office space
• Must show compliance with ADA federal requirements for online content
• Must show compliance with General Data Protection Regulation
• Must have capacity to handle direct purchasing and payment to subcontractors

• Develop recruitment-focused digital marketing plan to increase inquiries and applicants
• Create new visual identity including logo design and brand guidelines
• Develop comprehensive brand strategy aligned with university goals
• Produce non-academic microsites and website redesign services
• Provide media planning and placement for communication campaigns
• Manage contracts, purchasing and payments to vendors
• Provide campaign analytics platform integrated with Slate CRM
• Develop campaigns to increase brand awareness and engage audiences
• Create inspiring communications to move people to action
• Provide reporting and analytics to show ad performance and ROI