University of Houston-Clear Lake

Buyer seeks a digital agency to provide comprehensive digital advertising and enrollment marketing services. The agency will support lead generation, application growth, and enrollment outcomes for prospective undergraduate and graduate students. Services include paid search, display advertising, retargeting, social media, geofencing, and yield campaigns. Buyer requires a partner with higher education experience to drive engagement at each stage of the enrollment funnel.

• 3/25/2025 - Pre-Proposal Meeting
• 3/31/2025 - Inquiries and Interpretations Deadline
• 4/2/2025 - Q and A addendum posting to ESBD
• 4/16/2025 - Proposal Due Date

• Strong track record managing digital marketing campaigns for 4-year universities
• Experience with lead generation and enrollment marketing
• Ability to provide full range of digital marketing/advertising services

• Develop and execute paid search campaigns with keyword strategy and bid management
• Create retargeting and sequential messaging campaigns to re-engage website visitors
• Implement geofencing strategies targeting competitor institutions and recruitment events
• Execute program-specific marketing campaigns based on market demand and institutional priorities
• Provide analytics, reporting, and insights for continuous campaign optimization
• Develop yield campaigns targeting admitted but uncommitted students
• Implement list-based targeting for specific student segments
• Create mobile advertising campaigns targeting high-intent mobile users
• Execute paid social media campaigns across multiple platforms
• Provide market research and competitive analysis to enhance strategy