Texas A&M University

Buyer seeks qualified marketing and public relations consultants to support the Texas A&M Health Rural Engagement Program (TxREP). Services will assist rural hospitals and clinics throughout Texas with marketing and communications technical assistance. Buyer aims to develop marketing strategies that promote facility sustainability and expand the rural health workforce. Contractors will provide both program-level marketing support and facility-specific marketing services.

• 4/1/2025 - Deadline for Questions
• 4/7/2025 - Posting Addendum and Response to Inquiries
• 4/16/2025 - Proposal Due Date
• 8/1/2025 - Execution of Agreement (Projected)

• Minimum of five years' experience in rural healthcare marketing
• Experience in healthcare marketing and communication services
• Understanding of healthcare landscape and communication strategies

• Develop integrated marketing and PR strategies for rural health programs
• Implement facility-specific marketing campaigns for rural healthcare facilities
• Create community-focused rural health advocacy programs
• Manage social media content for rural healthcare facilities
• Design and develop websites for rural healthcare providers
• Provide crisis communication planning for rural hospitals
• Develop brand identity and management solutions
• Conduct market research and data analysis
• Create health literacy educational materials and programs
• Produce video content for rural healthcare marketing