SUNY Oneonta

Buyer seeks a marketing agency to provide digital marketing strategy, creative services, and media buying services to increase brand awareness and drive enrollment. The services will include social and digital programming, CTV, out-of-home, and other traditional media. The campaign aims to bolster SUNY Oneonta brand awareness and increase both undergraduate and graduate student enrollment. Approximately 20-25% of the media budget will target graduate program marketing.

• 4/7/2025 - Questions due
• 4/10/2025 - Answers provided
• 4/16/2025 - Proposal Due Date
• 7/1/2025 - Anticipated Contract Start Date

• Accessibility through a central point of contact
• Five years experience in media strategy and buying
• Ability to operate credit accounts with media platforms
• Experience with Google Tag Manager and conversion tracking
• History of lead acquisition from media advertising buys
• At least two higher education clients as references

• Develop strategic media plans for targeted audience segments
• Create engaging advertising content for various digital platforms
• Manage media buying across social, digital, CTV and traditional channels
• Implement conversion tracking and lead generation strategies
• Optimize campaigns based on performance analytics
• Provide monthly campaign reporting and status updates
• Negotiate best rates and added-value opportunities
• Execute geotargeted and demographic-specific media buys
• Collaborate on messaging strategy and creative development
• Track and analyze ROI and cost per acquisition metrics