Kalamazoo County Government

Buyer seeks a qualified marketing firm to provide comprehensive marketing and consulting services for the Kalamazoo/Battle Creek International Airport. The firm will help achieve the airport's vision to be the airport of choice for southwest Michigan by growing annual passengers to 300,000, maintaining financial stability, and improving public perception. Services focus primarily on digital marketing that builds upon the existing 'When A Community Has An Airport' campaign theme. The selected firm will create strategies to reduce passenger leakage to surrounding airports while showcasing the airport's economic impact on the region.

• 4/8/2025 - Questions Due
• 4/11/2025 - Posting Q&A
• 4/16/2025 - Proposal Due Date
• 4/28/2025 - Interviews (if necessary)
• 5/8/2025 - Selection

• Experience in air service development for non-hub airports
• Located within proximity of the Airport
• One consistent Account Manager
• Experience with geofencing marketing
• Knowledge of regional SW Michigan audiences

• Develop strategic marketing plan building on existing campaign theme
• Create digital and social media marketing campaigns
• Implement geofencing marketing techniques
• Provide public relations guidance to showcase airport value
• Analyze campaign results including earned media
• Develop business-to-consumer campaigns from positioning statement
• Provide expertise on regional SW Michigan audiences
• Create promotional content across multiple social media platforms
• Help reduce passenger leakage to surrounding airports
• Advise on emerging digital marketing trends and opportunities