SS4A Demonstration Communications Projects Planning & Implementation

City of Milwaukee Department of Public Works

Buyer seeks a qualified firm or team to provide communications planning and implementation services for Safe Streets for All (SS4A) Demonstration Projects. The work includes developing a communications plan, conducting qualitative research, and implementing pilot communications tactics. Buyer aims to test new communications tools to support infrastructure projects and gather community feedback. The project will focus on making streets safer for walking, biking, and transit use.

• 3/28/2025 - Questions due
• 4/2/2025 - Answers posted
• 4/16/2025 - Proposal Due Date
• 4/21/2025 - Team interviews
• 4/28/2025 - Firm selection announced
• 5/1/2025 - Project kickoff
• 8/1/2025 - Communications Plan complete
• 11/1/2025 - Report 1 due
• 7/1/2026 - Report 2 due
• 11/1/2026 - Final Report due

• Community engagement expertise including neighborhood-specific approaches
• Communications campaign development for bicycle/pedestrian/mobility topics
• Experience with polling, surveys, and focus groups
• Graphic design expertise for media campaigns
• Clear reporting and document creation skills

• Develop comprehensive strategic communications roadmap for infrastructure projects
• Conduct polling, surveys, and focus groups about transportation safety
• Create in-context educational signage for infrastructure installations
• Design cohesive communications materials with brand guidelines
• Develop metrics to evaluate communications pilot effectiveness
• Translate materials into Spanish, Hmong, and another language
• Coordinate with Street Design Project consultants
• Create educational messaging for traffic calming infrastructure
• Convene stakeholder and community advisory groups
• Produce interim and final reports on pilot effectiveness