University of Maryland Global Campus

Buyer seeks an experienced telemarketing and multi-channel fundraising firm to engage alumni and solicit financial support. The program will primarily use phone solicitation, supplemented with other channels including direct mail, email, SMS, and social media. Buyer aims to develop meaningful relationships with alumni while increasing financial contributions through a diversified communications approach. The project will run from July 2025 through June 2026 with potential renewal options.

• 4/7/2025 - Last Day for Questions
• 4/15/2025 - Proposal Due Date
• 5/5/2025 - Oral Presentation/Discussion Sessions
• 5/15/2025 - Price Proposal Due Date
• 7/1/2025 - Contract Commencement

• SOC 2 Type 2 audit compliance preferred
• Experience supporting higher education institutions with fundraising
• Successful implementation of phone fundraising programs

• Develop comprehensive telemarketing strategy to solicit alumni donations
• Conduct live phone calls using personalized scripts based on alumni interests
• Implement multi-channel communications including direct mail and SMS
• Track donation pledges and provide detailed analytics
• Maintain ongoing call schedule throughout fiscal year
• Collaborate with UMGC to refine messaging strategies
• Develop KPIs to measure program success
• Identify alumni with higher giving likelihood
• Use analytics to optimize fundraising efforts
• Ensure data security and privacy compliance