City of Seattle

The buyer seeks proposals from advertising firms to design and manage a comprehensive social media and advertising campaign to recruit police officers. The campaign will include targeted social media, digital, and print advertising. The goal is to attract high-quality candidates and drive applications for police officer positions. The successful firm will also create a female-focused marketing campaign.

• 3/10/2025 - Solicitation Release
• 3/19/2025 - Deadline for Questions
• 4/14/2025 - Proposal Due Date

• 10 years continuous experience providing requested services
• Successfully performed one similar contract with public agency of similar size
• Ability to track and analyze ad performance data

• Develop comprehensive marketing and advertising strategy to recruit police officers
• Manage ad campaigns across Google, Meta, and other platforms
• Create female-focused digital marketing campaign
• Provide data analytics and performance reporting
• Collaborate with Seattle PD and Mayor's Office on messaging