City of Leclaire

Buyer seeks a marketing agency to develop and execute a refreshed tourism brand. The project includes website development, social media strategy, PR outreach, and media campaigns. Buyer aims to increase tourist traffic by 10% year-over-year from its current 200,000 visitor base. The selected agency must provide data-driven results using key performance indicators.

• 3/21/2025 - RFP release date
• 4/4/2025 - Questions deadline
• 4/11/2025 - Proposal Due Date
• 4/21/2025 - Interviews if necessary
• 5/2/2025 - Tourism Board approval
• 5/19/2025 - City Council approval
• 7/1/2025 - Contract start date

• Develop a refreshed brand identity and messaging for tourism
• Create a modern, SEO-optimized website highlighting attractions and events
• Develop strategic social media plan with editorial calendar
• Implement public relations strategy for media coverage
• Execute paid digital and traditional media campaigns
• Create real-time reporting dashboard tracking KPIs
• Increase tourist traffic by 10% year-over-year
• Develop compelling creative assets aligned with tourism offerings
• Track tourism-related media mentions
• Generate quarterly performance reports with analytics