Hennepin County

Buyer seeks a consultant to conduct a study of destination marketing in Hennepin County and comparable metropolitan regions. The study will focus on equity impacts and opportunities to amplify benefits of the visitor economy. The consultant will analyze current tourism marketing efforts, identify gaps, and develop recommendations for potential county roles in supporting destination marketing efforts that align with county goals and objectives.

• 3/31/2025 - Questions Due
• 4/10/2025 - Proposal Due Date

• Study destination marketing efforts in peer regions across the U.S.
• Analyze current destination marketing landscape in Minneapolis-St. Paul metro region
• Conduct equity analysis of visitor economy and tourism dollars
• Identify gaps and opportunities to amplify regional destination marketing
• Interview leaders from other regions about destination marketing coordination
• Develop rubric for assessing potential county roles in destination marketing
• Create case studies of innovative destination marketing strategies
• Analyze economic impacts of tourism in underserved communities
• Synthesize stakeholder interview findings into actionable insights
• Develop recommendations for Hennepin County's potential tourism marketing role