City of Jefferson

Buyer seeks professional assistance in rebuilding the city's brand. The project involves developing a statement of brand importance, creating a city-wide brand/logo, ensuring community involvement, providing logo replacement strategies, and implementing the new brand. Buyer is a growing micropolitan area with 15,756 residents located in Northeast Georgia.

• 3/25/2025 - Publication Date
• 4/9/2025 - Proposal Due Date

• Develop brand importance statement and create mission/vision statements
• Create new brand/logo for city and all departments
• Facilitate stakeholder and community involvement in brand development
• Develop comprehensive logo replacement strategy
• Implement new brand across city assets and communications
• Analyze city's unique features and characteristics
• Align branding with existing comprehensive plan
• Create brand guidelines and standards manual
• Design templates for city communications and materials
• Develop digital brand assets for online platforms