Safe Driving Media Campaign

Virginia Cannabis Control Authority

The buyer seeks to contract a partner to create and oversee a safe driving media campaign across Virginia. The campaign aims to inform about the dangers of cannabis-impaired driving, promote safer driving behaviors, and address public underestimation of risks. The partner will develop, implement, and evaluate a high-quality campaign targeting marijuana users and the general population.

• 3/18/2025 - Optional Pre-proposal conference
• 4/8/2025 - Proposal Due Date
• 6/1/2025 - Estimated contract award

• Create compelling campaign messaging for multiple media channels
• Develop a comprehensive communications plan outlining campaign themes
• Purchase and place multimedia advertisements for a year-long campaign
• Execute the campaign through various media platforms tailored to target audiences
• Regularly report campaign performance metrics
• Conduct assessments of campaign effectiveness and provide recommendations