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Public Relations Agency for the Moab Office of Tourism
4/7/2025
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Moab, Utah
Moab Office of Tourism
The buyer seeks a qualified public relations agency to increase awareness of the Moab area as a global destination. The agency will work to influence perceptions through earned print and digital media coverage. The buyer aims to promote visitor experiences that are welcoming, extraordinary, and sustainable for the small town that supports them. The agency will collaborate with the buyer's team to coordinate communications strategy and create cohesive messaging across all channels.
- 3/13/2025 - RFP Issue Date
- 3/26/2025 - Respondent Questions Due
- 4/2/2025 - Responses to Questions Due
- 4/7/2025 - Proposal Due Date
- 4/14/2025 - Selection Committee Consideration
- 4/23/2025 - Posting of Notice of Award
Refer to RFP
- Develop strategic communications plan for various visitor types
- Establish measurable KPIs using Barcelona Principles
- Identify target publications and journalists
- Coordinate media appointments in targeted markets
- Establish editorial calendar for story pitches and press releases
- Collaborate on content with social media and newsletter distributions
- Manage media inquiries during crisis situations
- Track and report coverage and project goals quarterly
- Increase awareness of Moab as a travel destination
- Drive consistent messaging across all channels