Marketing and Advertising Agency Services for NH Conservation and Heritage License Plate Program

State of New Hampshire Department of Natural and Cultural Resources

Buyer seeks marketing and advertising agency services for the NH Conservation and Heritage License Plate (Moose Plate) program. The contract period is from July 1, 2025 to June 30, 2027, with a possible extension to June 30, 2029. Services include media advertising, content development for electronic media, production of special materials, and account administration. The program supports the protection of critical resources in New Hampshire, including scenic lands, historic sites, and wildlife.

• 3/21/2025 - Proposal Due Date
• 7/1/2025 - Contract Start Date
• 6/30/2027 - Contract End Date

• Develop detailed media advertising budget for electronic, print, and broadcast
• Create and post content for social media and website
• Run social media contests and campaigns
• Maintain and update website
• Update online interactive map of funded projects
• Maintain project information database including photos
• Engage with Town/City Clerks
• Perform outreach to special audiences
• Adapt current visual brand to additional materials
• Schedule and attend meetings with Marketing Subcommittee