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Tourism Strategic Planning Services
City of McMinnville Department of Tourism and Marketing
The buyer seeks a qualified firm to create a comprehensive Tourism Strategic Plan. The plan will serve as a roadmap for strategic destination development efforts to grow the tourism economy in McMinnville-Warren County, TN. The selected firm will conduct research, engage stakeholders, perform market and competitive analyses, develop a vision for tourism, and provide detailed recommendations for economic development, outdoor adventure activities, infrastructure improvements, and marketing strategies.
- 2/7/2025 - RFP issue date
- 2/28/2025 - Deadline for questions
- 3/21/2025 - Proposal Due Date
- 6/2/2025 - Project start date
- 10/6/2025 - Project completion date
- Conduct comprehensive inventory of current tourism assets
- Engage stakeholders through high-impact means
- Define target market and analyze tourism trends
- Identify competitor destinations and analyze their strategies
- Develop clear vision for tourism in McMinnville-Warren County
- Detail economic development initiatives to attract tourism support industries
- Identify feasible and unique outdoor adventure activities
- Develop actionable experience-enhancing infrastructure improvements
- Provide detailed marketing strategies to reach and convert target market
- Establish KPIs to track progress of destination development efforts
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