Sponsorship Sales Strategy

Tualatin Hills Park & Recreation District

The buyer seeks a comprehensive sponsorship sales strategy to guide investment and activities for attracting sponsorship opportunities over the next five years. The strategy aims to establish an in-house Sponsorship Program generating $600,000 to $750,000 annually within five years. The selected vendor will provide a detailed, actionable plan for creating, developing, implementing, and managing this strategy.

• 2/26/2025 - Pre-Proposal Conference
• 3/17/2025 - Proposal Due Date
• 4/1/2025 - Anticipated Start Date
• 6/30/2025 - Project Completion

• Conduct SWOT analysis for sponsorship development
• Analyze industry trends and identify key sponsorship categories
• Inventory and value THPRD's assets for sponsorship
• Develop long-term plan to reach sponsorship revenue potential
• Create framework for tracking sponsorship ROI
• Research and assess potential sponsors' alignment with THPRD
• Design public outreach plan for sponsorship program benefits
• Provide training on sponsorship agreement best practices
• Develop proposal and marketing materials for sponsorships
• Create comprehensive report summarizing actionable sponsorship strategy