Texas Department of Transportation

The buyer seeks marketing and advertising services for their Don't Mess with Texas, Adopt-A-Highway Texas, and Community Landscape and Beautification Award Program campaigns. The vendor will assist in developing, educating, and raising public awareness for these initiatives. Services include strategy development, creative content production, media planning, and campaign performance analysis.

• 2/20/2025 - Non-Mandatory Pre-Response Conference
• 2/24/2025 - Questions Due Date
• 3/3/2025 - TxDOT Response to Questions
• 3/13/2025 - Proposal Due Date

• Develop marketing and advertising strategies for Don't Mess with Texas campaign
• Create public awareness campaigns for Adopt-A-Highway Texas program
• Design promotional materials for Community Landscape and Beautification Award Program
• Implement educational initiatives to support TxDOT's environmental campaigns
• Produce creative content for multi-channel marketing efforts
• Conduct market research to inform campaign strategies
• Manage social media presence for TxDOT's environmental programs
• Coordinate media buying and placement for campaign materials
• Develop partnerships with local communities and organizations
• Measure and analyze campaign performance metrics