State of Utah Division of Purchasing

The buyer seeks a media buying agency for a five-year contract to develop advertising strategies for national and regional campaigns. The agency will promote the Utah Life Elevated brand, drive traffic to visitutah.com, and generate tourism bookings. The goal is to encourage responsible travel and quality visitation while benefiting local communities. The agency must provide comprehensive media planning, placement, account management, and campaign management services.

• 2/11/2025 - Open Date
• 2/25/2025 - Questions Due Date
• 3/11/2025 - Proposal Due Date

• Submit a technical proposal no more than 20 pages in length
• Demonstrate prior experience with media planning and placement
• Submit a completed cost sheet

• Develop innovative, data-driven advertising strategies for national and regional campaigns
• Execute media strategies including research, negotiation, booking, and trafficking
• Provide media attribution across all channels, including traditional and connected TV
• Create key performance indicators to inform creative and media strategies
• Drive quality and quantity of visitors to grow tourism-related tax revenue
• Provide ongoing reporting including real-time analytics dashboard and budget tracking
• Collaborate with UOT's SEO/PPC and social media contractors
• Present strategies and budgets for media planning and placement
• Acquire software licenses and subscriptions required for the work
• Process invoices from third parties as needed