County College of Morris

The buyer is seeking a media buying partner to assist with their advertising efforts. The selected partner will be responsible for developing and implementing media buying strategies, purchasing advertising space, and analyzing campaign performance. The buyer requires proposals that are responsive to the requirements set forth in RFP2425-42DL Media Buying Partner.

• 2/13/2025 - RFP Advertisement Date
• 3/6/2025 - Proposal Due Date

• Develop and implement media buying strategies
• Negotiate and purchase advertising space across various media channels
• Analyze and optimize media campaign performance
• Provide detailed reporting on media buying effectiveness
• Coordinate with college marketing team on campaign objectives
• Research and identify target audience demographics
• Create media plans aligned with college enrollment goals
• Manage budget allocation across different media platforms
• Implement tracking and measurement tools for campaign ROI
• Recommend innovative media buying approaches for higher education