Trash and Litter Abatement Campaign in the Lower Woonasquatucket Watershed

Woonasquatucket River Watershed Council

The buyer seeks a marketing/media consultant to develop a bilingual anti-litter campaign for the lower Woonasquatucket River Watershed in Providence, RI. The project involves conducting focus groups, designing campaign materials, and creating bilingual messaging to discourage littering and educate residents about its harmful effects. The campaign will target neighborhoods along the Woonasquatucket River Greenway and adjacent park spaces.

• 1/17/2025 - Questions Due
• 1/31/2025 - Proposal Due Date
• 3/3/2025 - Contract Signing & Notice to Proceed
• 5/1/2025 - Draft Campaign Materials
• 7/1/2025 - Final Campaign Materials

• Convene two focus groups of Olneyville residents
• Solicit feedback on litter in the community
• Assess effectiveness of various anti-litter messaging techniques
• Summarize focus group results in a report
• Develop bilingual anti-litter campaign messaging and materials
• Create social media infographics, signs, banners, and billboards
• Utilize existing WRWC branding in campaign materials
• Provide materials in editable format for WRWC use