Visit California

The buyer is seeking a qualified agency to provide destination representation services in the United Kingdom to promote California as a premier travel destination. The agency will develop and implement marketing strategies across public relations, travel trade, consumer marketing, and digital channels. The goal is to increase travel to California from the UK market through targeted marketing initiatives and partnerships.

• 11/14/2024 - Intent to Bid Due
• 12/5/2024 - Q&A Provided to Proposers
• 1/8/2025 - Proposal Due Date
• 7/1/2025 - Contract Start Date

• Must be a business entity registered in the UK
• At least five years' experience in marketing and sales representation in the UK
• Must be a full-service tourism marketing agency
• Must not have direct interest in tour wholesalers, travel agencies, or airlines in UK

• Develop public relations and communications strategy for UK market
• Implement travel trade strategy and educational programs
• Create consumer marketing and partnership programs
• Manage consumer content distribution and owned digital channels
• Provide account administration and reporting