F3 Local Food Marketing Campaign

Community Alliance With Family Farmers

Buyer seeks a marketing agency partner to develop and implement a regional branding and marketing campaign for local food products in California's Central Valley. The campaign aims to increase demand for locally grown food, reaching 1 million residents annually. The project includes creating a brand identity, website, merchandise, and supporting marketing campaigns to promote small food producers and businesses in five specific counties.

• 12/10/2024 - Questions deadline
• 12/11/2024 - Responses to questions posted
• 12/18/2024 - Proposal Due Date
• 1/31/2025 - Project work begins
• 5/1/2025 - Target campaign launch
• 8/31/2026 - Project end

• Develop regional branding for local farm and food products
• Create logo design with brand guide and files for print/digital
• Design and build consumer and stakeholder-facing website
• Produce branded merchandise (stickers, tote bags)
• Develop supporting marketing campaigns (social media, email, events)
• Implement pre-launch and launch tactics (May 2025 - August 2026)
• Create content for stakeholders to use in their own marketing
• Design culturally appropriate marketing materials
• Develop strategy to reach 1 million residents annually
• Implement outcome monitoring and evaluation plan