Visit California

Buyer seeks qualified companies to provide global content marketing services to promote California as a premier travel destination. The scope includes website content strategy, domestic and international editorial content planning and creation, email marketing, paid content distribution, and program monetization. Buyer aims to inspire undecided travelers, increase visibility of trip planning materials, and build an addressable audience across multiple platforms.

• 10/23/2024 - Intent to Bid & Questions Due
• 11/1/2024 - Q&A Posted on Website
• 12/9/2024 - Proposal Due Date
• 2/3/2025 - Finalists Selected and Notified
• 3/17/2025 - Oral Interviews
• 3/31/2025 - Selected Proposer Announced
• 7/1/2025 - Contract Commencement

• At least five years' experience in Global Content Marketing Services
• Experience in the travel and tourism sector

• Develop website content strategy and experience optimization
• Plan and create domestic editorial content across platforms
• Plan and create international editorial content
• Develop and execute email marketing strategy
• Manage paid content distribution
• Generate revenue through program monetization
• Produce podcast episodes and manage podcast production
• Create and manage social media content across platforms
• Develop and produce annual tourism publications
• Implement SEO strategies to improve content visibility