Department of Public Safety of the State of Texas

The buyer is seeking qualified vendors to develop and provide marketing campaigns for programs across Texas. The scope includes creating social media, radio, and online advertising campaigns for gun safety and commercial vehicle safety initiatives. The buyer requires strategic marketing plans, content creation, media buying, performance tracking, and added value services. The contract will involve ongoing account management and technology maintenance for campaign websites.

• 10/14/2024 - Last day to submit questions
• 10/21/2024 - Estimated date for Q&A document posted
• 12/6/2024 - Proposal Due Date
• 3/1/2025 - Anticipated contract start date

• Develop and implement social media campaigns across multiple platforms
• Create and execute radio advertising campaigns
• Provide online advertising services including placement and tracking
• Design and produce marketing products and materials
• Develop strategic marketing plans for gun safety and commercial vehicle safety programs
• Manage project accounts and provide regular reporting
• Maintain campaign websites and technology
• Coordinate in-person marketing events
• Track and analyze campaign performance metrics
• Provide added value opportunities to enhance campaign reach