City of Renton

The buyer is seeking a qualified consultant to refresh the Visit Renton brand and redesign visitrentonwa.com. The project aims to revitalize the brand to resonate with residents, visitors, businesses, and other stakeholders. The consultant will be responsible for creating a cohesive brand identity and developing a dynamic, user-friendly website that reflects Renton's unique character. This phase of the project is part of a comprehensive marketing campaign to position the city as a premier destination.

• 12/6/2024 - Proposal Due Date
• 12/31/2024 - Branding Finalized
• 12/31/2024 - Website Design Drafts
• 3/31/2025 - Final Website Launch

• Refresh Visit Renton brand to reflect community, history, and future growth
• Design new logo for Visit Renton brand for print and digital platforms
• Develop modern, engaging, and accessible redesign of visitrentonwa.com
• Integrate new Visit Renton brand identity into website design
• Create dynamic community calendar to showcase local events
• Incorporate input from community members and campaign partners into brand strategy
• Ensure brand resonates with diverse audience including tourists, residents, and businesses
• Showcase key content areas including travel guides, local business features, and community stories
• Work closely with Renton Community Marketing Campaign Partners Group
• Finalize Visit Renton brand refresh and launch redesigned website by end of 2024