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Rebranding Campaign for the Parking and Transit Operations
12/4/2024
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Fayetteville, Arkansas
University of Arkansas
The buyer seeks a rebranding and messaging campaign for its Parking and Transit Operations. The goal is to improve user satisfaction, increase perception of operations, highlight commitment to quality service, and foster stronger campus community connections. The buyer requires a comprehensive branding campaign and strategic business plan to position Parking & Transit as a dedicated service provider for a growing campus population.
- 10/30/2024 - RFP Release Date
- 11/6/2024 - Last Date to Accept Questions
- 11/25/2024 - Last Date to Issue Addendum
- 12/4/2024 - Proposal Due Date
- 12/16/2024 - Respondent Presentations
- 1/13/2025 - Notice of Intent to Award
Refer to RFP
- Conduct review and assessment of existing University studies
- Perform one-on-one interviews and focus group sessions
- Develop brand positioning and key messaging document
- Create brand identity and storytelling collateral
- Develop internal communication materials and ambassador program
- Plan and implement community engagement activities
- Redesign Parking & Transit website based on feedback
- Create strategic business plan with long-term and short-term goals
- Establish KPIs and performance metrics for ongoing monitoring
- Provide ongoing hourly support beyond the initial scope of work