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Full-Service Media Agency for University of Rhode Island

Proposal Due12/3/2024

Budget-

LocationProvidence, Rhode Island

Buyer

University Of Rhode Island

Brief Description

Buyer seeks a full-service media agency to support advertising and marketing needs for in-person and online education opportunities. The agency will develop campaigns for undergraduate recruitment, brand awareness, and URI Online programs. The scope includes strategy development, audience targeting, campaign execution, and analytics. Buyer requires innovative solutions and experience in higher education marketing.

Key Dates

11/4/2024 - Vendor Q&A Start
11/20/2024 - Vendor Q&A End
12/3/2024 - Proposal Due Date

Minimum QualificationsRefer to RFP

Task Summary

Develop and execute undergraduate recruitment campaigns
Create and manage brand awareness campaigns
Design and implement marketing strategies for URI Online programs
Provide strategic approach including research, benchmarking, and innovation
Develop audience targeting and investment strategies
Create cross-channel campaign flowcharts
Implement activation processes and optimization strategies
Provide measurement and analytics with client-accessible dashboard
Develop social media strategies for higher education
Combat ad fraud and adapt to changes in third-party tracking