City of Cheyenne

The buyer is seeking proposals from qualified consultants to create, develop, and implement a branding initiative for the City of Cheyenne. The project involves developing a new brand identity, creating guidelines, and generating an implementation plan. The buyer requires a comprehensive approach to establish a strong and cohesive brand for the city.

• 10/29/2024 - Release Project Date
• 11/7/2024 - Pre-Proposal Meeting
• 11/12/2024 - Question Submission Deadline
• 11/14/2024 - Addendum Response Deadline
• 11/25/2024 - Proposal Due Date
• 12/27/2024 - Contract Execution
• 12/31/2024 - Notice-to-proceed issued

• Create and develop a branding initiative for the City of Cheyenne
• Generate an implementation plan for the branding initiative
• Conduct research and analysis of current Cheyenne brand perception
• Develop new brand identity including logo, tagline, and visual elements
• Create brand guidelines and usage manual
• Design templates for various marketing materials
• Develop strategy for brand rollout and community engagement
• Create digital assets for website and social media platforms
• Propose ideas for branded merchandise and promotional items
• Provide training for city staff on brand implementation