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Communications Plan and Support Services
11/20/2024
$65,000 for Phase 1 and Phase 2 (for one-year period)
Westford, MA
Town of Westford
The buyer seeks to develop a comprehensive communications plan and provide communications and public relations support services. The project aims to improve town communications, align messaging with public understanding, and enhance coordination between municipal departments and schools. The buyer requires a partner capable of developing the plan and assisting with implementation until in-house resources are identified.
- 11/13/2024 - Questions Due
- 11/20/2024 - Proposal Due Date
- 12/17/2024 - Award Announcement
- Five years experience in comprehensive communications plan development
- Previous experience managing public information processes
- Completion of two similar projects in municipalities within last five years
- Availability for meetings with the Town on days or evenings as required
- Develop comprehensive communications plan
- Conduct audit of existing communication channels
- Identify target audiences and preferred communication methods
- Develop key messages and content calendar
- Create community engagement strategies
- Establish metrics for measuring communication effectiveness
- Provide communications support services
- Assist in preparing newsflashes and social media posts
- Monitor social media accounts and provide performance analysis
- Train staff on effective communication practices
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