State University of New York

Buyer seeks a partner for student recruitment advertising. The project involves developing and implementing advertising strategies to attract prospective students to SUNY Potsdam. The scope includes creating marketing materials, digital campaigns, and analyzing recruitment effectiveness. The buyer aims to enhance their student recruitment efforts through innovative advertising approaches.

• 10/24/2024 - Date of Issue
• 11/15/2024 - Proposal Due Date

• Develop targeted advertising campaigns for student recruitment
• Create compelling marketing materials for prospective students
• Design and implement digital marketing strategies
• Conduct market research on student preferences and trends
• Optimize social media presence for student engagement
• Produce promotional videos showcasing campus life and programs
• Develop personalized email marketing campaigns
• Create and manage pay-per-click advertising campaigns
• Design and distribute print materials for recruitment events
• Analyze and report on recruitment advertising effectiveness