Pro Bono Marketing and Communications Services for Gender X Designation Awareness

Massachusetts Department of Transportation

Buyer seeks pro bono marketing and communications services to raise awareness of the gender X designation option on RMV-issued documents. The campaign aims to inform youth and young adults about gender designation options and processes for changes. Services include developing print and digital materials, creating social media content, and designing outreach methods. The campaign must begin no later than January 1, 2025.

• 10/21/2024 - Available Date
• 11/15/2024 - Proposal Due Date
• 1/1/2025 - Campaign Start Date

• Develop print and digital materials to raise awareness of gender X designation
• Create social media content targeting youth and young adults
• Design outreach methods to inform about gender designation options
• Develop processes to assist youth in changing gender designation
• Create partner logo meeting Commonwealth guidelines
• Implement marketing campaign by January 1, 2025
• Produce materials explaining RMV gender designation change process
• Design creative content for various digital platforms
• Develop messaging to explain gender X option on RMV documents
• Create informational materials about gender designation options on state forms