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Destination Market Analysis and Strategic Plan
11/12/2024
$65,000
Corinth, Mississippi
Visit Corinth
Buyer seeks qualified firms to produce a comprehensive destination market analysis and five-year strategic plan for the Corinth, Mississippi market. The project aims to support continued recovery efforts from COVID-19 impacts. Buyer intends to develop a long-term tourism strategy with clear, measurable goals driven by market research and national benchmarking standards. The plan will include gap analysis research and competitive assessment to identify potential new demand generators and enhance current attractions.
- 10/28/2024 - Final day to submit questions
- 11/1/2024 - Intent to Bid Due
- 11/12/2024 - Proposal Due Date
- 11/25/2024 - Agency selection and contract negotiations begin
Refer to RFP
- Develop a 5-year strategic tourism master plan with measurable goals
- Conduct SWOT analysis of Visit Corinth
- Review and update current mission and goals
- Analyze key visitor data and spending patterns
- Identify gaps in tourism infrastructure
- Provide recommendations for capital investments to drive demand
- Conduct stakeholder interviews and surveys
- Analyze competitive landscape and national tourism trends
- Outline required resources for goal achievement
- Develop reporting metrics for strategic plan