Direct Response Digital AOR RFP

USO

The buyer is seeking a full-service direct response digital agency to provide strategic, creative, media buying, and production services for digital fundraising. The agency will implement strategies to improve lead generation, first-time gifts, and sustainer conversion. The buyer aims to grow overall direct response net revenue by 11% and online fundraising by 30% over three fiscal years. The agency will be responsible for digital outbound programs, digital ads programs, acquisition strategy support, and other miscellaneous business needs.

• 10/10/2024 - RFP Posted Online
• 10/16/2024 - Request for Proposal Released
• 10/23/2024 - Deadline for Questions
• 10/30/2024 - Q&A Shared with all Vendors
• 11/12/2024 - Proposal Due Date
• 11/18/2024 - Downselect Notification
• 12/2/2024 - Target Week for Presentations
• 12/16/2024 - Projected Award Date
• 1/1/2025 - Projected Start Date

• Develop and implement comprehensive digital advertising strategy
• Manage paid advertising, search, and SEM across multiple platforms
• Create and execute email and text messaging campaigns
• Provide analytics, reporting, and optimization recommendations
• Develop creative assets including ad copy, graphics, and videos
• Implement acquisition strategies via fixed cost acquisition sources
• Provide list brokerage services and management
• Execute annual strategic planning and budgeting
• Develop and manage interactive content like surveys and quizzes
• Provide account management and project coordination