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Suffolk County Transit Bus Advertising
11/12/2024
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Farmingdale, NY
State University of New York (SUNY)
Buyer seeks to rent advertising space on Suffolk County buses to market to prospective students, parents, school counselors, and the general public. The campaign will run from November 2024 to May 2025, focusing on peak application times for Spring 2025 and Fall 2025 enrollment, Spring Open House, and National College Decision Day. The buyer aims to increase visibility and attract potential students through this targeted transit advertising initiative.
- 11/1/2024 - Campaign Start
- 11/12/2024 - Proposal Due Date
- 5/1/2025 - National College Decision Day
- 5/31/2025 - Campaign End
Refer to RFP
- Rent advertising space on Suffolk County buses
- Design advertisements targeting prospective students, parents, and school counselors
- Implement marketing campaign during peak application periods
- Promote Spring 2025 and Fall 2025 enrollment
- Advertise Spring Open House event
- Target accepted students during National College Decision Day
- Create visually appealing bus advertisements
- Develop strategic placement of ads on buses
- Measure and report on advertising campaign effectiveness
- Coordinate with Suffolk County Transit for ad placement
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