DPS Marketing Services

Department of Public Safety of the State of Texas

The buyer is seeking a contractor to develop and implement marketing campaigns for programs across Texas. The scope includes creating strategic marketing plans, managing social media campaigns, executing radio and online advertising, producing marketing materials, and coordinating public relations activities. The buyer requires comprehensive campaign management, performance tracking, and regular reporting. The contract will focus on safe gun storage and commercial vehicle safety campaigns.

• 10/14/2024 - Last day to submit questions
• 10/21/2024 - Estimated date for Q&A posting
• 11/8/2024 - Proposal Due Date
• 3/1/2025 - Anticipated contract start date

• Develop and implement strategic marketing plans for safe gun storage and commercial vehicle safety campaigns
• Create and manage social media campaigns across multiple platforms
• Plan and execute radio advertising campaigns
• Provide online advertising services with detailed analytics and reporting
• Produce marketing materials including photography, video, and graphic design
• Develop and maintain campaign websites
• Coordinate press and public relations activities
• Track and report on campaign performance metrics
• Provide account management and regular status updates
• Ensure compliance with state HUB subcontracting requirements