Brand Strategy & Positioning for Rowan University

Rowan University

The buyer seeks an experienced marketing and branding agency to develop and implement a system-wide brand identity and activation strategy. The project aims to establish a cohesive brand identity, position the buyer as a comprehensive research university, and launch an online education sub-brand. The agency will support crafting a multi-channel brand activation campaign strategy to improve visibility and reputation. The successful execution will result in increased brand equity and stronger stakeholder connections.

• 10/18/2024 - Questions Due
• 10/25/2024 - Answers Posted to Website
• 11/4/2024 - Proposal Due Date
• 12/9/2024 - On-Site Presentations

• Establish cohesive brand identity integrating Rowan's educational offerings
• Position Rowan as comprehensive research university and healthcare leader
• Build recognition of Rowan's industry partnerships and initiatives
• Launch 'Rowan Online' sub-brand in online education market
• Craft multi-channel brand activation campaign strategy
• Develop brand message and awareness strategy for online programs
• Support brand positioning rollout to all University stakeholders
• Create brand activation campaign across digital, traditional, and social media