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Brand Strategy & Positioning for Rowan University
11/4/2024
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Glassboro, NJ
Rowan University
The buyer seeks an experienced marketing and branding agency to develop and implement a system-wide brand identity and activation strategy. The project aims to establish a cohesive brand identity, position the buyer as a comprehensive research university, and launch an online education sub-brand. The agency will support crafting a multi-channel brand activation campaign strategy to improve visibility and reputation. The successful execution will result in increased brand equity and stronger stakeholder connections.
- 10/18/2024 - Questions Due
- 10/25/2024 - Answers Posted to Website
- 11/4/2024 - Proposal Due Date
- 12/9/2024 - On-Site Presentations
Refer to RFP
- Establish cohesive brand identity integrating Rowan's educational offerings
- Position Rowan as comprehensive research university and healthcare leader
- Build recognition of Rowan's industry partnerships and initiatives
- Launch 'Rowan Online' sub-brand in online education market
- Craft multi-channel brand activation campaign strategy
- Develop brand message and awareness strategy for online programs
- Support brand positioning rollout to all University stakeholders
- Create brand activation campaign across digital, traditional, and social media