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Brand Strategy & Positioning for Rowan University

11/4/2024
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Glassboro, NJ

Rowan University

The buyer seeks an experienced marketing and branding agency to develop and implement a system-wide brand identity and activation strategy. The project aims to establish a cohesive brand identity, position the buyer as a comprehensive research university, and launch an online education sub-brand. The agency will support crafting a multi-channel brand activation campaign strategy to improve visibility and reputation. The successful execution will result in increased brand equity and stronger stakeholder connections.

  • 10/18/2024 - Questions Due
  • 10/25/2024 - Answers Posted to Website
  • 11/4/2024 - Proposal Due Date
  • 12/9/2024 - On-Site Presentations
Refer to RFP
  • Establish cohesive brand identity integrating Rowan's educational offerings
  • Position Rowan as comprehensive research university and healthcare leader
  • Build recognition of Rowan's industry partnerships and initiatives
  • Launch 'Rowan Online' sub-brand in online education market
  • Craft multi-channel brand activation campaign strategy
  • Develop brand message and awareness strategy for online programs
  • Support brand positioning rollout to all University stakeholders
  • Create brand activation campaign across digital, traditional, and social media